How to Promote Your Music in 6 Steps
These useful suggestions can be used by independent musicians who want to create a music marketing strategy.
1. Work on digital marketing
Create an online presence across the major social media networks in order to interact with the people who matter to you. With short-form music-driven apps, make videos that cleverly combine snippets of your tunes.
2. Create an electronic press kit
A pre-packaged digital CV with promotional materials included is called an electronic press kit (EPK), which you can send to influential people in the music industry. It gives everything necessary for record labels, agents, producers, venue bookers, and the media to know about you as an artist. An artist profile, pictures, videos, press releases, contact details, and any scheduled performances should all be included in your EPK.
3. Create a website
Create a website for your band or artist so that people may explore your back catalog. Provide links to your email list, social media accounts, discography, tour dates, EPK (electronic press kit), new releases, artist bio, and places for fans to hear your new music.
4. Host your music on streaming platforms
Create artist accounts on all of the main music streaming services, then upload your created songs to provide a central location for the audience to hear your music. Additionally, you can monitor your music’ level of popularity on various platforms.
5. Shoot a music video
One of the finest ways to advertise your music online is to release a visually appealing music video. Make an effort to think outside the box when coming up with the idea for your video, and consider what could make it viral—for example, basing it on a current viral meme trend or shooting it in a single, intricate take. If funds are tight, just record a live performance and edit the footage in a different way. Post snippets of your music videos on your website and distribute them across your social media accounts.