How to Promote Your Music in 6 Steps

These useful suggestions can be used by independent musicians who want to create a music marketing strategy.

1. Work on digital marketing

Create an online presence across the major social media networks in order to interact with the people who matter to you. With short-form music-driven apps, make videos that cleverly combine snippets of your tunes.

2. Create an electronic press kit

A pre-packaged digital CV with promotional materials included is called an electronic press kit (EPK), which you can send to influential people in the music industry. It gives everything necessary for record labels, agents, producers, venue bookers, and the media to know about you as an artist. An artist profile, pictures, videos, press releases, contact details, and any scheduled performances should all be included in your EPK.

3. Create a website

Create a website for your band or artist so that people may explore your back catalog. Provide links to your email list, social media accounts, discography, tour dates, EPK (electronic press kit), new releases, artist bio, and places for fans to hear your new music.

4. Host your music on streaming platforms

Create artist accounts on all of the main music streaming services, then upload your created songs to provide a central location for the audience to hear your music. Additionally, you can monitor your music’ level of popularity on various platforms.

5. Shoot a music video

One of the finest ways to advertise your music online is to release a visually appealing music video. Make an effort to think outside the box when coming up with the idea for your video, and consider what could make it viral—for example, basing it on a current viral meme trend or shooting it in a single, intricate take. If funds are tight, just record a live performance and edit the footage in a different way. Post snippets of your music videos on your website and distribute them across your social media accounts.

How To Promote Your Music Video in 4 Easy Steps

1. Build Up The Excitement

“Start promoting now, rather than waiting until the day your video launches! Tell your audience about the wonderful news weeks in advance.

By doing this, you’re assembling a marketing army that will be prepared to spread your content as soon as it goes live. Make use of every channel at your disposal to connect with them, including email blasts and extensive social media sharing.

While every pre-release plan is unique, it is imperative that you repeatedly remind your supporters of the release date in the run-up to it. There’s always a potential that a respectable portion of your fan base either missed your initial post or simply forgot about it. — Remember to remind them!

2. Make Sure Your Music Video’s SEO is On-Point

Making ensuring your music video is adequately optimized is essential to positioning it for optimal discoverability if it’s being posted on a YouTube channel. This entails checking that your video’s Title and Description match, properly labeling and classifying it, and using a captivating but truthful thumbnail.

3. Share Digitally and EVERYWHERE

It goes without saying that you should encourage your friends and family to share your music video on all of your social media platforms and share it yourself. To encourage followers to watch the video and—more importantly—to share it with their networks, use captivating post descriptions and call to action (CTAs).

4. Send Out An Email Blast

This is still another, more straightforward way to share, but one that not many musicians use. See our advice on how to create an emailing list for email marketing if you don’t already have one. It’s imperative that you gather emails on your artist website, and working on a video project with other artists can increase your email list.

How To Promote On Spotify

1. Use Spotify For Artists

Let’s start your Spotify single promotion by setting up your Spotify for Artists account, which is good housekeeping. It is your Spotify homepage, which you should update from time to time. By frequently updating your profile, which should include a great bio, a photo gallery, and a high-resolution profile image, you can keep it engaging and new. Here, supporters may read about you, browse your playlist with ease, and get information about your forthcoming projects and live events. Therefore, you may grow your Spotify fan base from zero to 10,000 significantly faster if you keep your artist profile updated and engaging.

While you’re at it, you should be actively using your Spotify for Artists account to attract new listeners. One of these is adding a gorgeous, high-resolution profile picture that loudly proclaims the artist’s Spotify identity. Providing users with a positive experience is another way that Spotify wants you to engage users. As a result, you can attract people’s interest by showcasing a photo collection that features you playing live as well as behind-the-scenes shots. To get people to listen to your music, elaborate on them in your bio. Becoming viral is inevitable when the majority of your visitors feel this way after reading your profile.

2. Pitch Your Music To Playlists

Your single can be promoted on Spotify by adding it to playlists. Gaining more streams and followers on Spotify is possible if you know how to market your playlist. Artists should pitch their songs on various playlists, including editorial, user-generated, algorithmic, and collaborative playlists, in addition to creating their own playlists.

Your music is exposed to a sizable audience that is more interested and actively looking for songs they like thanks to Spotify editorial and algorithmic playlists. The Spotify algorithms are drawn to non-Spotify playlists, like those made by users or through collaborations. If there is enough positive data for Spotify to identify your song, it will do so and suggest it to other users in your genre, which will boost its popularity and draw in more listeners.

3. Collaborate With Other Spotify Musicians

Artist collaborations are one technique to promote a song on Spotify if you’re not seeing the kind of results you want. Collaborating with other artists helps expand your audience and attract new fans. Think about collaborating on a song with musicians in your genre or that you really like. Even hugely popular musicians like Ed Sheeran, who has the largest Spotify fan base, work with other artists; his most recent successful album had several artist collaborations.

4. Utilize Social Media

First and foremost, it’s critical to have a robust online presence across social media sites like Facebook, Instagram, and Twitter. You can communicate with your followers in this way, give them updates on your music, and offer previews of your newest songs.

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